TikTok and Instagram Marketing for Tech Startups
Quick answer
At the early stage, nobody's job is posting daily. Amplify reads your product once, then builds fresh TikTok and Instagram posts every day so the channel does not go quiet when things get busy. Start free, then Starter at $29/mo.
Why does content slip at an early-stage startup?
The team is small enough that no one's actual job is posting daily. Content is the first thing that slips when the product or fundraising takes priority, which it always does. Building in public is a real distribution channel, but only if someone keeps it running, and most founders cannot be that someone every day.
New to Amplify? See how it works, from your link to your first posts.
How does Amplify run the channel for a small team?
Amplify reads your product and positioning once and builds a profile of your product, audience and tone. Then it makes fresh posts every morning on paid plans. You spend a few minutes swiping through them, not a day filming. Nothing goes out without your approval.
- Drop your site link.
- Swipe through the daily feed, keeping what sounds like your startup.
- Approve. Posts are scheduled and posted, up to 2 a day on each account.
Compare that with a part-time content hire. Starter is $29/mo, which is closer to what an early budget can absorb.
Has this worked for a startup?
A YC-backed telehealth company did 44 million views without filming a thing. They came with nothing filmed and nothing scheduled, and they still have not filmed anything. Read the story. It is a different product from yours, but the same problem: no one on the team has time to film. Amplify is built for that situation.
Which plan fits an early-stage team?
Start small, and move up when you want a dedicated account for the channel. Starter and Growth suit a team that already has a company account. Pro suits a startup that wants a new account warmed for its buyers. Max suits a team running several accounts at once, each with its own focus.
| Situation | Plan that fits |
|---|---|
| Testing the channel with no budget | Free: first 30 posts, forever |
| Daily posts on the company account | Starter, $29/mo |
| More of your own posts, clips and videos | Growth, $49/mo |
| A new account warmed for your buyers, you pick the posts | Pro, $149/mo |
| A founder account and a product account | Max, from $225/mo |
For short build-in-public clips, use AI influencer for talking-head posts or slideshows for progress updates. copy any post shows what formats are working in startup content now. See other industries for how other teams use it.
Worth knowing
Amplify covers TikTok and Instagram only. If your buyers come from LinkedIn or developer communities, this builds an earlier layer of awareness, not a replacement for that outreach. It makes organic content, not paid ads, and it will not promise views.
What does it cost?
Startups usually start on the Free plan, then Starter. The Free plan never expires: your first 30 posts, made for your brand. Starter is $29/mo, Growth is $49/mo, Pro is $149/mo and Max starts at $225/mo. Yearly billing gives 3 months free.
There is no per-post fee, and the daily feed is free on every paid plan. Credits pay for extras, and they do not roll over. The full breakdown is on the pricing page.
Frequently asked questions
Do founders need to be on camera?
No. An AI creator can speak to camera, or you can post slideshows and videos with no face.
Can it run a founder account and a product account?
Each plan includes one brand. Need more than one brand or account? That's what Max is built for.
Is there a fee per post?
No. The daily feed is free on paid plans.
Is Amplify finished?
Amplify is in beta, so expect it to keep improving.
Keep building in public without the daily lift
Start freeFree plan, forever. Your first 30 posts, made for your brand.